Vivek Vikram SinghLead, Marketing Partner Program, Emerging Markets
11 Years in the Technology business, working in Business Development, Marketing, Strategy, Alliance Development, Solution Sales and Program Management roles. Experience across IT services, Technology products, Advertising Technology and Marketing services organizations , spread across small organizations, startups and large enterprises.
Currently working with Facebook, leading the Marketing Partners program for SEA &India.
Passionate about technology, incubating new businesses and (quite recently) Muai Thai!
12:20 Panel 2: Discussing the effectiveness of start-up successes vs. corporate driven initiatives (top-down)
Start-ups are the fore-front of innovation. They disrupt the market and represent everything MNCs don’t attempt to do.
How do Start-ups differ from MNCs when they test the market with a new product and how do they act and adapt to these changes
What drives Start-ups to embrace failure fast and continue to take risks to innovate
What are the benchmarks used to measure progress in research innovation projects