Head of APAC
12:20 Panel 2: Discussing the effectiveness of start-up successes vs. corporate driven initiatives (top-down)
Start-ups are the fore-front of innovation. They disrupt the market and represent everything MNCs don’t attempt to do.
How do Start-ups differ from MNCs when they test the market with a new product and how do they act and adapt to these changes
What drives Start-ups to embrace failure fast and continue to take risks to innovate
What are the benchmarks used to measure progress in research innovation projects